Two Capes Lookout

Located just a stone’s throw from the popular tourist town of Pacific City, Oregon, Two Capes Lookout was envisioned as a uniquely peaceful wilderness retreat. With just a handful of cabins and geodesic dome sites spread across acres of lush coastline, the immersive experience of a stay on the property would also inherently expose guests to the preservationist philosophy underpinning its founding.

We were brought onto the project when the Two Capes team—composed entirely of first-time hospitality entrepreneurs—was finalizing their plans for the grounds and physical layout of the resort. Building on the conceptual work done by the incredible architectural team at Studio Campo, our goal was to capture the unique topography and pristine beauty of the property, differentiating the guest experience within a densely crowded hospitality market. 

LOCATION

Tierra del Mar, Oregon

PROJECT SCOPE

Logo Design + Visual Branding
Brand Positioning + Copywriting
Squarespace Website Design
Merch Design

COLLABORATORS

Studio Campo, Landscape Architecture
Karolina Pora, Photography

A scenic view of the Oregon Coast featuring rocky cliffs, sandy beach, and ocean waves with distant headlands and a paraglider in the sky, overlaid with the text 'Two Capes.'

The Opportunity

While this general region of Oregon has already become a popular tourist destination, the specific stretch of coastline that houses Two Capes Lookout had only recently become available for development. Located between Cape Kiwanda and Cape Lookout, the property feels both remote and centrally located to many of the region’s outdoor attractions, yet stands out from some of the more lively lodging options due to its limited number of glamping sites and efforts to preserve the natural landscape.

A neatly made bed with white pillows and a blanket featuring green trees, set against a wooden accent wall with a small window and black wall-mounted lamps.
A bedroom with a bed covered by a blanket decorated with green trees, overlooking a forest with evergreen trees and a view of the ocean in the distance through large glass windows.
A campsite in the woods with a large geodesic dome tent, a wooden fence, and a sitting area with four green Adirondack chairs, a small round table, and a blanket draped over one chair, surrounded by tall trees and sunlight.
Line drawing of Oregon coast, showing trees, ocean, and rocks, with an overlaid description of a retreat on the rugged coast near Two Capes Lookout.

The Challenge

As a project led by multiple founders, all of whom are first-time hospitality entrepreneurs, it was important to us to find a balance between leveraging our industry knowledge and ensuring our work represented the unique vision of the client. By listening carefully to the leadership team and asking strategic questions, we were able to arrive at a visual and verbal brand identity that they not only loved, but that mirrored the way they spoke and felt about the property.

Collage of nature and outdoor activities including a beach, forest, surfing, hiking, and forest scenes.
Text describing properties in Oregon with Pacific Ocean views, private acres, historic quarry, ocean cliffs, beaches, trails, state parks, and protected natural areas.

Logo Design

Our branding emphasized the property's stunning juxtaposition of Sitka Spruce forests, marshland and secluded beaches—literally zooming in on the views with a playful binocular illustration highlighting both capes. At the same time, our core messaging sought to capture the preservationist philosophy guiding the construction of the resort, as well as the wealth of protected parks and natural areas within a stone's throw of the resort's central location.

Logo for Two Capes Lookout with bold, white text on a dark green background.
Logo featuring a stylized pair of binoculars with a scenic ocean view, and the text "Tierra del Mar Oregon Coast" beneath it, all on a brown background.
Cover page for 'Two Capes' with an illustrated landscape of trees, mountains, ocean, and sky in a monochrome green and white style.
Multiple tablet screens displaying a website about Two Capes Lookout, featuring scenic images of coastal cliffs, trees, and ocean views, with sections of text describing the location and experience.
Laptop displaying a website titled 'Two Capes Lookout' with an aerial view of a coastal landscape, green forests, and a beach.
A modern tiny house with a wooden exterior and small stairs leading to the door, located on a slope overlooking the ocean. There is a wooden deck with green chairs and a small table, surrounded by a wooden fence. The background features the ocean with waves and a distant shoreline with trees and houses.

THOUGHTS FROM THE CLIENT

“Partnering with Cognoscenti Creative was the perfect jumpstart to defining our brand. New to the hospitality industry, we knew our property and services were unique, but we weren't sure how to portray our message visually and verbally. Lauren came up with a creative logo that captures everything perfectly, and Carly's copy statements capture how we want to share our story with customers. We are thankful for the partnership, their ability to listen, and guidance.”